THE EFFECT OF EQUITY INVESTMENT ON NON - TRADERS AND STOPPED TRADERS – ANALYSIS ON INVESTORS' PERCEPTION

N. Parthiban

Abstract


The purpose of this paper is to understand the customer perception towards equity trading and their difficulties in accessing the ICICI direct online portal. To make non trader customer and stopped trader to start trading in equity market.


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References


G Ramasamy, K Sandhya - International journal (2013), Investor Perception towards Online Trading in Chennai.

PM DECHOW (2000), Analysts forecasts and brokerage firm trading.

JAC SANTOS (1999),The Relation Between Analysts' Forecasts of Long- Term Earnings

www.livemint.com

www.icicidirect.com

www.moneycontrol.com


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